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What It Is & How To Get In It [2023]

Amazon generates over $500 billion in sales every year, and of those conversions, over 83% occur using Amazon’s Buy Box. This means that if you want to increase your Amazon sales, winning the Buy Box on the product detail page is pivotal. Whether you want to get your products in the Buy Box for the…

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Industry Buzz – January 2023

Welcome to the January edition of our Industry Buzz! As we kick off the new year, it’s important to remain informed about the latest eCommerce and payment trends for 2023. The industry is continuously evolving, so it’s essential to stay ahead of the curve and start implementing strategies for 2023 to ensure the success of…

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13 AI Chatbots for Business

The recent release of ChatGPT, the massive chatbot from OpenAI, has opened many eyes to the possibilities of artificial intelligence for businesses. Actor Ryan Reynolds and his Mint Mobile launched an ad composed by ChatGPT. BuzzFeed announced plans to utilize ChatGPT to generate content and quizzes. The generative tool, while new, offers plenty of potential…

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Monitor Your Competitors to Get Profitable Insights

Discover which rival is raising or lowering their prices at particular times using the historical price index. Imagine taking advantage of these insights during periods of panic buying or big shopping holidays like Black Friday or Cyber Monday. Being much ahead of the game in putting data to use will be very helpful for your…

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Key to Growth for SaaS Companies

Outsourcing has become an increasingly popular strategy for SaaS (Software as a Service) businesses looking to streamline their operations and reduce costs. The current size of the SaaS was estimated to be roughly USD $67 billion in 2022 – and is expected to keep growing. One of the main advantages of the SaaS model is…

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2022 Holiday Shopping Wrap-up - Practical Ecommerce

Fears about consumers curbing their holiday gift spending in 2022 proved largely unfounded. According to Adobe, American shoppers shelled out a record-breaking $211.7 billion for online purchases between November 1 and December 31, a 2.5% increase from 2021. However, some of the increase is attributable to higher prices due to inflation. Total U.S. holiday spend…

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How ChatGPT Drives Ecommerce Conversions

ChatGPT can write marketing copy, engage in conversational dialogue, and generate code, among other uses. But can the artificial intelligence tool help online stores increase sales? Let’s take a look. There are seemingly thousands of ways to solicit ChatGPT’s assistance. The easiest is to tell it what you want as if you were speaking to…

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Ridge Wallet CEO Aims for $1 Billion Exit

Ridge, the maker of metal-clad wallets, launched in 2014 via a father-son Kickstarter campaign. Sean Frank joined the company in 2018 as chief operating officer. He’s now CEO and hopes to sell the company for $1 billion within three years. This is my third interview with Frank, following our discussions in 2021 on influencer marketing…

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5 Ways to Use ChatGPT for SEO

Artificial intelligence is not new to search engine optimization. But the emergence of free or inexpensive AI tools such as ChatGPT, Jasper, and RankIQ has caused much angst, as all can produce optimized content at scale. Google hasn’t published a definitive policy on indexing and ranking entirely AI-generated info. In its explanation of “helpful content,”…

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