If you’re ready to elevate your brand and capture your audience like never before, it might be time to find a creative agency. It’s that simple, right? Not necessarily. Finding a creative agency that aligns with your brand can take a lot of time and effort. While it might be overwhelming at first, there are…
Read MoreTo Katrina McKinnon, artificial intelligence-powered writing tools are only as good as the operators that prompt them. And the best “prompt engineers” will be liberal arts folks, storytellers — not mathematicians. McKinnon founded CopySmiths, a blog-writing agency, three years ago. She and I first spoke shortly after that launch, long before the rise of AI…
Read MoreBroth is the ultimate comfort food. What do many of us remember most about being sick as a child? Staying home from school, curled up on the couch watching the Price is Right, sipping on — you guessed it! — broth. It still brings that warm, fuzzy feeling to adults, whether they’re sick, hunkering down in…
Read MoreOptimizing delivery times was my first experience applying artificial intelligence to email marketing. The concept is to send an email when a recipient is likely to engage with it based on her historical opens and clicks — a form of machine learning. Apple’s iOS privacy changes have made open rates less reliable, but it used…
Read MoreHere is a list of product releases and updates for mid-March from companies that offer services to online merchants. There are updates on drop shipping, returns management, one-click insurance, upsell and cross-sell solutions, customer video chats, payment tools, and artificial intelligence tools. Got an ecommerce product release? Email [email protected]. Ecommerce Product Releases ShipStation releases Dropship…
Read MoreTikTok has been downloaded a whopping 3.5 billion times globally, and the app has 30.8 million active daily users on the iOS version alone. That all adds up to a ton of consumers eager for consumable content — your brand’s content included. If you’re ready to take advantage of TikTok trends and expand your business’s…
Read Morecommercetools Pricing: Why commercetools May Eventually Lower Your TCO Investing in a new ecommerce platform technology like commercetools, is like buying a new car — it’s never a one-time payment. Businesses should understand that at some point, the services, just like vehicles, will require maintenance or a total makeover to provide the expected performance. While…
Read MoreKlaviyo’s text messaging service was surprisingly popular in an anecdotal study of 50 direct-to-consumer brands. The review also found that most brands used pop-ups to capture emails but did not appear to use a welcome series. I recently researched how DTC brands deploy email marketing. I created a list of companies based on Jasper’s AI…
Read MoreCreating search-optimized content can pose a dilemma. Skilled writers don’t always understand search engines, and skilled search optimizers aren’t necessarily good writers. The distinction is important given Google’s emphasis on quality content — clear explanations reflecting personal expertise, experience, and authority. That’s the purpose of an SEO content brief, an outline of what to include…
Read MoreMarket analysis and competitor monitoring reporting provide useful insights for pricing decisions such as information on spending, profits, and growth. Reports hand over important details that can be used to help develop future forecasts, and marketing plans, guide budget planning, and improve future decision-making. Reports are a tool commonly used by ecommerce business owners to…
Read More