If you’re relatively new to your ecommerce adventure, you’ve likely been inundated with marketing terms — pay-per-click, search engine marketing, user generated content, SEO, and more. Figuring out a strong advertising mix is an important part of growing your store, but there’s another side of growth that you don’t pay for — organic traffic. Today we’re…
Read MoreA de-influencer tells followers what not to buy. The practice started on TikTok, where the hashtag #deinfluencing has over 300 million views. The idea is to counter overhyped product recommendations and encourage a mindful approach to shopping. It is prominent in the fashion and beauty verticals as a response to heavy photo editing and aggressive…
Read MoreIn this interview series, we are talking to founders, CEOs, and ecommerce business leaders about how to use social media to grow your ecommerce business. As a part of this series, I had the pleasure of interviewing Peri Polesuk. Peri Polesuk is a patented bedding inventor at Peri Lauren Interiors. Peri studied Interior Design at…
Read MoreGoogle Ads has introduced helpful updates in the last month. These include automatic assets, value-based bidding, and interface design enhancements. Automatically Created Assets Google has long offered advertisers automated assets for responsive search ads. Advertisers can enable this option for each campaign, but many decline owing to the uncertainty of the assets. Sometimes the assets…
Read MoreSince online shopping is becoming increasingly common, it’s better for online store owners to adopt multi-currency payments and worldwide available shopping sites. Why? Theoretically, customers in different countries and even continents could order something from (for example) an American vendor and have it shipped to them. This means that the number of potential customers for…
Read MoreThe pandemic boosted sales of do-it-yourself products and digital goods, such as ebooks, software, and tutorials. Etsy saw serious sales growth across several categories, including downloadable craft patterns. There are many digital product marketplaces. Most focus on specific industries, such as graphic design, music, and education. Udemy has more than 200,000 online courses accessible by…
Read MoreIn this interview series, we are talking to leaders of ecommerce businesses who can share their strategies for creating a very successful ecommerce website. As part of this series, I had the pleasure of interviewing Anders Ekman. Anders Ekman is COO and co-founder at Ingrid. Entrepreneur with a degree from the Stockholm School of Economics…
Read MoreI’ve been a web designer since 2001 and an agency owner since 2005. Our clients are mainly churches and smaller businesses, including ecommerce companies. Our practice has evolved over the years from focusing entirely on design to now addressing content and branding first. After all, the design of any website follows from its purpose and…
Read MoreA blog can promote your brand and engage prospects. WordPress is arguably the best blog platform, mainly due to roughly 60,000 free or inexpensive plugins to add useful features and functionality. Here is a list of plugins to manage a blog on WordPress. There are tools to create and edit content, improve organic search rankings,…
Read MoreApril is full of popular holidays that make for excellent content marketing opportunities, including April Fools’ Day, Passover, Easter, Earth Day, and Arbor Day. Content marketing is the act of creating content, publishing it, and promoting it with the goals of attracting, engaging, and retaining customers. The content should therefore be helpful, informative, or entertaining.…
Read More